Director of Marketing Operations and Programs

Key Duties and Responsibilities:
• Manage the company’s online presence, including the public website, mini-sites and customer and partner portals
• Manage, measure, and continuously improve the company’s lead-to-revenue process using Salesforce.com and Marketo, including account-based marketing and lead nurturing initiatives.
• Execute and orchestrate a wide variety of marketing programs using Marketo, from simple newsletters to complex, segmented multi-touch campaigns.
• Maintain the company’s marketing database, ensuring data accuracy and relevancy
• Lead the integration of marketing infrastructure – Marketo, Salesforce.com, Public Website, Portals etc. – to support integrated marketing programs and a streamlined customer experience.
• Provide monthly reports to marketing and sales management on key metrics
• Analyze customer data, marketing data and sales data to support key decisions including web analytics, CTR and multi-touch attribution models.
• Oversee and support team of Sales Development Representatives, overseeing inbound and outbound lead generation and
Required Skills and Experience5+ years of B2B technology marketing experience preferably from enterprise software companies.
• 2+ years of hands on Saleforce.com experience
• Experience with marketing automation systems (such as Marketo, Hubspot, Pardot)
• 3+ years in management and/or support of telemarketing, telesales, inside sales, and/or call-based lead qualification operations.
• Experience with SEO and PPC campaigns (LinkedIn advertising – big advantage)
• Clear understanding of the lead-to-revenue process in an enterprise software company
• Ability to multi-task, work under pressure, prioritize projects and communicate priorities to stakeholders.
• Great attention to detail and a record of delivering work of the highest standards
• Team-player, with an ability to harness and align multiple, disparate teams
• Bachelor’s or Master’s degree in business or related field – strongly preferred
• Stable employment track record