Head of marketing

IoT orchestration platform with a breakthrough architecture that enables unprecedented speed, scale, and flexibility. can connect to any sensor in minutes and any system in hours. The platform is fully configurable, allowing to define business logic, rules, alerts, and dashboards extremely quickly with no need for professional services or technical personnel. As a result, setting up any multi-sensor multi-system IoT project that takes only few days, as opposed to many months with other platforms
seeking an outstanding individual to lead the company’s global marketing activities, reporting to the CEO. The ideal candidate will be an accomplished executive with the following qualifications:
Qualifications
• A strategic thought leader with a demonstrated success in creating new technology categories and branding high-value solutions to the enterprise.
• Proven experience in building brand and market awareness of an Enterprise SaaS product.
• Domain expertise in the IoT platforms/telco eco-systems market – an advantage.
• Proven track record in developing and executing marketing strategy that drives profitable revenue growth.
• Experience in building data-driven marketing programs and integrated campaigns using marketing automation tools.
• Experience in running lead generation programs including: paid media, email and database marketing, content marketing, partnerships, events, etc.
• Have a solid understanding of all marketing channels: SEO, SEM, Social, PR, AR, Guerilla.
• Excellent interpersonal and a team player, outstanding communication skills, both written and verbal. English as mother tongue – an advantage.
• Highly entrepreneurial with a high level of energy, dedication, and an unrelenting drive to succeed and win. Experience in fast-paced startup – an advantage.
• Strong leadership and management skills with the proven ability to effectively lead in a multicultural environment and geographically distributed team.
• Results driven, creative, energetic, innovative, proactive, and resourceful
• Strong product experience – an advantage.
Responsibilities
Hands-on responsibility for executing marketing programs:
• Work with the management to develop the marketing strategy, including market analysis, segmentation, positioning, messaging, and pricing.
• Develop marketing program budget and marketing operating plan.
• Defining and implementing marketing programs for demand creation, lead generation, customer acquisition & satisfaction.
• Represent the company in industry events, customer events and customer facing meetings.
• Marketing communications planning and execution, including collateral, sales and website assets creation, advertising, website optimization, branding, media and analyst relations, social, events and more.
• Own the continuous, data-driven optimization process of our conversion funnel (leverage marketing platforms to execute, measure, track, analyze & optimize marketing programs and performance).