What You’ll Be Doing:
Build the marketing strategy from beginning to end, including process and pitch.
Understand the customer lifecycle and actively simplify and enhance the customer experience and anticipate their needs.
You will accelerate our growth by creating and leading the B2B2C marketing efforts
This is a great opportunity for someone who thrives in a start-up environment and is looking for increased ownership in their role!
About the Role:
Be the liaison between the product, business development, and sales teams to package our product offerings.
Develop and implement strategic marketing plans to meet the company’s goals and objectives for our products and services.
Create and continuously monitor a marketing budget to ensure optimal spending.
Responsibilities:
Identify industry specific requirements, opportunities and trends to influence product strategy and roadmap
Define the organization’s messaging, value proposition and mission
Identify relevant conferences, tradeshows, and other B2B2C demand generation tactics and create the necessary collateral.
Generate revenue through successful marketing for the entire organization
Liaise with other departments to guide a unified approach to customer service & retention
Ensure the organization’s message is distributed across channels and to targeted audiences in order to meet sales objectives
Marketing communications ( internal & external) including branding, public relations, events, support sales through timely and effective content, website, etc.
Market and customer intelligence
Leverage marketing platforms to execute, measure, track, analyze & optimize marketing programs and performance
Lead the development of campaigns to be leveraged on a global scale for generating market awareness and lead generation
Maintain relevant product marketing assets
Requirements:
Ability to “see around corners” to anticipate future trends, new market transitions, and incorporate customer feedback that enables long-term business success.
Ability to translate business objectives and priorities into functional goals and measurement, translate strategy into actionable plans and gain adoption.
Ability to set clear and deliverable goals.
Demonstrates tenacity, commitment to deliver and accountability for results.
Data-driven decision maker. Outstanding analytical skills.
Ability to translate quantitative data into actionable recommendations.
Proven experience in a similar position at a complex SaaS B2B/B2G company
A leader with both creative and analytical capabilities
Proven experience in developing strategies and business plans for all marketing aspects
Product Marketing oriented & tech savvy
Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of business audiences.
Solid understanding of market research and data analysis methods
The ideal candidate will be a self-starter who is client-focused, resourceful, self-motivated and driven to be the best!
Outstanding communication and interpersonal skills
Ability to travel up to 20% of the time